*** Fid�lit� � la marque****

FACTOR
/VARIABLES q13 q14 q15 q16 q17 
/MISSING LISTWISE
/ANALYSIS  q13 q14 q15 q16 q17 
/PRINT INITIAL CORRELATION EXTRACTION ROTATION
/FORMAT BLANK(.25)
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PAF
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Reliability
/variables 
q13 q14 q15 q16 q17 
 /format=nolabels
/scale(alpha)=all
/model=alpha
/statistics=descriptive scale
/summary=total.

COMPUTE D1 = (q13 + q14 + q15 + q16 + q17)/5.
var lab D1"Fid�lit� � la marque".

FREQUENCIES q13 q14 q15 q16 q17.

 
***Alpha = 0.878

***Sensibilit� � la concurrence**

FACTOR
/VARIABLES  q32 q33 q34 q35 
/MISSING LISTWISE
/ANALYSIS  q32 q33 q34 q35
/PRINT INITIAL CORRELATION EXTRACTION ROTATION
/FORMAT BLANK(.25)
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PAF
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Reliability
/variables 
q32 q33 q34 q35 
 /format=nolabels
/scale(alpha)=all
/model=alpha
/statistics=descriptive scale
/summary=total.

fre q32 q33 q34 q35. 


COMPUTE D2 = (q32 + q33 + q34 + q35 )/4.
var lab D2"Sensibilit� � la concurrence".


***Alpha = 0.766

***Qualit�s percues***

FACTOR
/VARIABLES  q29 q20 q30 q31  
/MISSING LISTWISE
/ANALYSIS   q29 q20 q30 q31 
/PRINT INITIAL CORRELATION EXTRACTION ROTATION
/FORMAT BLANK(.25)
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PAF
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Reliability
/variables 
 q29 q20 q30 q31 
 /format=nolabels
/scale(alpha)=all
/model=alpha
/statistics=descriptive scale
/summary=total.

COMPUTE D3 = (q29 + q20 + q30 + q31 )/4.
var lab D3"Qualit�s percues".
fre  q29 q20 q30 q31.
**** Alpha = 0.728***

***Association � la marque****

FACTOR
/VARIABLES  q21 q22 q23  
/MISSING LISTWISE
/ANALYSIS      q21  q22 q23 
/PRINT INITIAL CORRELATION EXTRACTION ROTATION
/FORMAT BLANK(.25)
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PAF
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Reliability
/variables 
 q21 q22 q23
 /format=nolabels
/scale(alpha)=all
/model=alpha
/statistics=descriptive scale
/summary=total.

COMPUTE D4 = (q21 + q22 + q23 )/3.
var lab D4"Association � la marque".

fre q21 q22 q23

***0.676***

****Notoriet� de la marque****

FACTOR
/VARIABLES q24 q25 q26  q28  
/MISSING LISTWISE
/ANALYSIS    q24 q25 q26  q28 
/PRINT INITIAL CORRELATION EXTRACTION ROTATION
/FORMAT BLANK(.25)
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PAF
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Reliability
/variables 
 q24 q25 q26  q28 
 /format=nolabels
/scale(alpha)=all
/model=alpha
/statistics=descriptive scale
/summary=total.

fre q24 q25 q26  q28.

COMPUTE D5 = (q24 + q25 + q26 + q28 )/4.
var lab D5 "Notoriet� de la marque".



***0.605 ***

T-TEST
  /TESTVAL=0
  /MISSING=ANALYSIS
  /VARIABLES= D1 D2 D3 D4 D5.
  /CRITERIA=CI(.95).

